Sellers often have the choice between selling to private equity (PE) or selling to owner-operators. The difference is PE buyers need to make sizable returns for their investors, and this requires radical changes in your business (after the acquisition). We don’t have investors, so we can keep the business the same, grow slowly, and still achieve a reasonable ROI.

Sales and marketing is expensive, and hard to do right. That’s probably why it’s the most commonly neglected piece of small businesses. At Parkbridge, we rely on decades of B2B sales experience, along with consultants, to drive slow sustainable growth. The core of our growth model is employing a forward-looking sales strategy that is centered on building long-standing customer relationships.

Employees are at the center of our decision making. Each of our companies strives to become the preferred employer in the their market. After an acquisition, we bring in employee benefits like 401k, health care, PTO, financial education, career training, performance incentives, and a culture lift. We believe that good business begins with prioritizing our employee’s total well-being.